Digital Business Platform for EFG Hermes

Digital Business Platform for EFG Hermes

Designed and implemented a unique digital business solutions – ValU to tap Greenfield Businesses

Executive Summary

EFG Hermes, one of the large investment and private equity banks in Egypt with operations across 7 countries, ventured into a greenfield business of providing installment options for customers at the point of sale.  EFG Hermes partnered with JMR to work out a technology solution to enable this new business. JMR Infotech designed, architected and implemented valU, a path breaking new business process of “Lending at Point of Sale”, in Egypt.

valU, is a digital platform, where customers can browse through various products and services and avail pre-approved, instant credit or installment options to complete the purchases.