Marcom

Banking In world on Metaverse – New Frontier for Financial Services Banks have always been the key sector in any economy and have always been the torch bearer of change. This new technology, and hence, has been the key factor for the banks with a focus on adapting as per the new trends. Considering today almost everyone owns a smartphone and wants customized services with easy access to transactions to transfers. Banks have long known that if they can capture the attention of customers and try to engage them across life stages. For this reason, they have always been quick to jump on emerging trends, and today’s buzz tech is the metaverse. No matter what industry it is, positioning themselves on Metaverse has become their key marketing strategy. Everyone wants to have a first mover advantage in this field and own a share of the virtual world. It is the artificial virtual world that has taken the world by its charm. Banks have always been the key sector in any economy and have always been the torch bearer of change. This new technology, and hence, has been the key factor for the banks with a focus on adapting as per the new trends. Considering today almost everyone owns a smartphone and wants customized services with easy access to transactions to transfers. Banks have long known that if they can capture the attention of customers and try to engage them across life stages. For this reason, they have always been quick to jump on emerging trends, and today’s buzz tech is the metaverse. No matter what industry it is, positioning themselves on Metaverse has become their key marketing strategy. Everyone wants to have a first mover advantage in this field and own a share of the virtual world. It is the artificial virtual world that has taken the world by its charm. Why considering Metaverse? Next generation consumers are fully digital-native – online is the default option for them when they go looking for the products and services they need. The Metaverse – is an immersive digital environment that potentially offer everything we need to live our lives digitally, under one roof – provides new ways for businesses to connect with customers As per recent research done by Bank of America, where they have developed VR Training program for its employees, 47% of bankers rooted for AR/VR for alternative transaction by the year 2030. Enhanced customer experiences with elevated services to establish a long-lasting relationship with the clients has been of primary importance. Simple services of regular banking transactions and by learning the activities in machine learning, developing a simulated customer experience will build a strong community. This will help not only with Metaverse but in traditional banking as well by onboarding remote customers and thus obtaining a huge [...]